Writing for your Industry
When you need an article written for an industry publication, or a magazine that your customers will read, who will write it?
You could ask the techie who understands the subject in detail, but the risk is that he will write something technically perfect which does not communicate.
Perhaps you might ask someone in sales and marketing but how sure can you be that they will emphasise the right points, not miss out a critical factor and not imply more than can be achieved?
Or you can outsource the writing to someone who understands how to put your message across in the right way for the target audience.