Magazines are the new black
The fact is that, nowadays, the majority of people blank out advertising and throw away leaflet promotions with only a cursory examination. It's becoming harder and harder to get through.
The reason is simple: there is just so much advertising that people are in complete overload with every company claiming to be better, faster, cleaner etc etc ad nauseum.
What's the solution?
Magazines and newsletters.
Why? Because a person is far more likely to read something substantial and if that magazine contains information they actually value they'll even look forward to the next one.
Producing magazines is not cheap, even a decent newsletter can have value if it contains the right information for the target market. It's not a marketing tool, it's not something where ROI is easy to measure. It is a PR tool and the value of the right magazine in maintaining good relations with your market can be phenomenal.
But it has to be the right magazine, put together by someone who understands magazines and magazine readers.
The Wordsmith has 20 years experience in every area of magazine production, and can make sure that your magazine is right for your market and delivers real PR value.