Creating content for your website

Like all writing, web content is about the message, the medium and the market. What do you want to say, how are you communicating it and who to?

Web content is very specific, people don't read web pages intently, they simply scan over the page to see if something grabs their attention, hopefully something related to what they're looking for. And that's the key to writing web copy -- headlines, short paragraphs, keywords.

Once you've grabbed their attention they will look further, and may read in more depth.

But there is that additional complexity with web pages: Search Engine Optimisation. You have to get the right words on the page so that when the search engines scan your pages they will see what they need to ensure that your pages pop-up when someone searches for your content.

The website Give presents Find Gifts is an example of big site with lots of information (written by theWordsmith). This is an ongoing project being expanded continually.

On the other hand Oceanstorm Films is primarily a PR site for this film production company (all pre-launch PR by theWordsmith). It gives details of the company, its personnel and its projects. Once written it requires minimal maintenance.

Balancing the factors for creating the right website is an artform, and one that the Wordsmith understands well. So if you want your web pages to have the content that says what you need to say, says it the right way for a web page, in the way that your potential customers will understand it and the way the search engines like it, contact the Wordsmith now